A health score Meta gives each WhatsApp number based on how customers react to its messages.
The quality rating is Meta's health score for a WhatsApp Business number — shown as green (high), yellow (medium) or red (low). It is driven by how recipients react: blocks and "not useful" reports lower it.
A low rating can cap your messaging limit or, if sustained, restrict the number. Good opt-in practice and relevant messaging keep it green.
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WhatsApp broadcasts, chatbots and a shared inbox on Meta's official platform.
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See Pricing
See Pricing
Related terms
- Shared Team Inbox
- Opt-in
- 24-Hour Service Window
- Messaging Limits (Tiers)
- Click-to-WhatsApp Ads (CTWA)
- Conversation-Based Pricing