Facebook and Instagram ads that open a WhatsApp chat instead of sending the user to a landing page.
Click-to-WhatsApp ads are Facebook and Instagram ads with a button that opens a WhatsApp conversation with the business, rather than a website. They turn ad clicks into direct chats, which often convert better because the customer can ask questions immediately.
They are a common reason businesses adopt the WhatsApp Business API.
Put it into practice with Hyyper
WhatsApp broadcasts, chatbots and a shared inbox on Meta's official platform.
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Related terms
- Quality Rating
- Message Categories
- 24-Hour Service Window
- Webhook
- Messaging Limits (Tiers)
- wa.me Link