A cap on how many unique customers a business can message in 24 hours, which rises with good quality.
Messaging limits restrict how many unique customers a business can start conversations with in a rolling 24 hours. New numbers start at 1,000, then step up to 10,000, 100,000 and finally unlimited.
The tier increases automatically as the number maintains a good quality rating and messaging volume, so consistent, wanted messaging is rewarded.
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WhatsApp broadcasts, chatbots and a shared inbox on Meta's official platform.
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See Pricing
See Pricing
Related terms
- Conversation-Based Pricing
- WhatsApp Business API
- Webhook
- 24-Hour Service Window
- Template Message
- Opt-in