The official programmatic way for medium and large businesses to send and receive WhatsApp messages at scale.
The WhatsApp Business API (also called the WhatsApp Business Platform) is Meta's official way for businesses to send and receive WhatsApp messages programmatically, at scale. Unlike the free WhatsApp Business app, it has no chat interface of its own — businesses connect through an official provider (a BSP) that gives them a dashboard, automation and an API.
It supports broadcasts, chatbots, notifications, and a shared team inbox, and it is the only compliant way to run high-volume WhatsApp messaging without risking a ban.
Put it into practice with Hyyper
WhatsApp broadcasts, chatbots and a shared inbox on Meta's official platform.
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Related terms
- Message Categories
- Green Tick (Official Business Account)
- 24-Hour Service Window
- Webhook
- Business Solution Provider (BSP)
- Broadcast